10 Years of Urban Nature Culture: A Letter from Our Founder
Ten years. A decade filled with beautiful memories, unexpected turns and people who have made this journey unforgettable.
When I look back on Urban Nature Culture, I don't just see collections. I see places I've travelled, friendships we've made and dreams that have grown beyond anything I imagined.
I've travelled the world since I was young, always bringing home little treasures and stories. After years of producing for major retailers, I longed for creative freedom. In 2016, I founded Urban Nature Culture, bringing my love for travel, nature and design together.
Where It All Began
From the very beginning, I wanted to create a brand where creativity could flourish, inspired by the beauty of nature and the many cultures I'd discovered along the way.
I've always believed that creating beautiful things comes with responsibility. We strive to make more conscious choices, honour traditional techniques and keep learning along the way.
The People Who Make It All Possible
What touches me most is the wonderful team we've built.
From design and production to merchandising, national and international sales, sales support, logistics, marketing and e-commerce, every department has helped shape who we are.
Launching our consumer webshop in 2021 was another meaningful step, bringing us closer to the people who welcome UNC into their homes.
Seeing this company stand on its own two feet fills me with pride.
A Decade of Beautiful Connections
Some of my favourite memories come from the unexpected.
Our little Good Morning cup, originally imagined as a gift, became something so many people fell in love with. And our collaborations with designers and partners brought wonderful new creative connections.
Today, celebrating our anniversary with Royal Goedewaagen feels special. Bringing contemporary design and traditional craftsmanship together reflects everything I love about creativity.
Explore our anniversary collection and discover the story behind it.
Here's to Everything Still to Come
Looking ahead, I hope we'll continue making thoughtful choices, embracing new ideas and finding our way into even more homes around the world.
But above all, I hope we never lose the curiosity that started it all.
Thank you for being part of these ten years. Here's to the next chapter, and all the beautiful moments still waiting to happen.
With love,
Anne Marie Hermans
Founder, Urban Nature Culture
UNC Stylist Note
The most meaningful homes tell stories. Fill yours with little reminders of places you've explored, people you've loved and memories worth keeping.
Frequently Asked Questions
1. Who founded Urban Nature Culture?
Urban Nature Culture was founded in 2016 by Anne Marie Hermans. After years of developing and producing products for major retailers, she wanted more creative freedom. Inspired by her travels, her love of nature and her appreciation for craftsmanship, she created her own home and lifestyle brand.
2. When was Urban Nature Culture established?
Urban Nature Culture was established in the Netherlands in 2016. What began with a collection of ceramics, glassware and tableware has since grown into an international home and lifestyle brand.
3. What inspired the creation of Urban Nature Culture?
Founder Anne Marie Hermans has travelled the world since she was young, collecting inspiration from different places and cultures. She wanted to bring these influences together with her passion for nature, modern design and traditional craftsmanship.
4. Who designs Urban Nature Culture's collections?
Urban Nature Culture has an in-house design department that develops its collections. The designers work closely with production and merchandising teams and collaborate with external creative partners and artists when appropriate.
5. When did Urban Nature Culture launch its online shop?
Urban Nature Culture launched its consumer webshop in 2021. This allowed the brand to connect directly with customers and share more of the stories behind its collections.
6. How does Urban Nature Culture approach conscious production?
Urban Nature Culture strives to make considered choices about materials, craftsmanship and production methods. The brand values traditional techniques and continues to explore ways to improve its environmental responsibility.